How a Fractional Executive Can Take Your Business to the Next Level
- Daniël Heerkens
- May 6, 2024
- 1 min read
Updated: May 14, 2024

“Fractional leadership is a cost-effective way for companies to access part-time leadership from experienced professionals”

Key Trends
Growing Popularity Flexibility, cost-effectiveness, and access to specialized expertise
Focus on Specific Needs
Market expansion, turnarounds, crisis management & others
Range of Roles
C-suite but also expanding to middle management
Gig Economy Integration
Offer their expertise on a flexible,remote, project-based approach
Employers hire for Impact (skills + results)

When should you hire a Fractional Executive in Growth?
Your Marketing & Sales team productivity is low or their efforts are not working together for maximum effect
You’re scaling-up but the growth tactics you used in the early stages are not keeping pace
You don’t yet have a CMO in place but need to up your Marketing & Sales Game
Your CAC:CLTV ratio is too high and you don’t know how to fix it
You don’t understand the growth levers you need to pull to accelerate growth
You need a clearer brand strategy and positioning to capture demand effectively
You’re looking to expand your offering into new markets, verticals or geographies

Fractional CMO Benefits for Startups/SMEs
Cost-Effectiveness
Senior-level marketing/Sales expertise without the full-time salary burden
Strategic Guidance
Develop a winning marketing and sales plan
Execution & Scalability
Jump start Marketing Initiatives, processes, mentor teams for growth
Fresh Perspective
Challenge assumptions and identify new opportunities
Fractional CMO Benefits for MNCs
Market Specificity
Complex markets in SEA or facing certain headwinds
Change Management
Champion and implement new marketing and sales strategies
Project-Based Focus
Not disrupting existing structures or day to day operations
Cost-Effectiveness for Specialized Needs
Comentários