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How a Fractional Executive Can Take Your Business to the Next Level

  • Writer: Daniël Heerkens
    Daniël Heerkens
  • May 6, 2024
  • 1 min read

Updated: May 14, 2024


“Fractional leadership is a cost-effective way for companies to access part-time leadership from experienced professionals” 

Key Trends


Growing Popularity Flexibility, cost-effectiveness, and access to specialized expertise 


Focus on Specific Needs

Market expansion, turnarounds, crisis management & others


Range of Roles

C-suite but also expanding to middle management


Gig Economy Integration

Offer their expertise on a flexible,remote, project-based approach


Employers hire for Impact (skills + results)



When should you hire a Fractional Executive in Growth?


  1. Your Marketing & Sales team productivity is low or their efforts are not working together for maximum effect

  2. You’re scaling-up but the growth tactics you used in the early stages are not keeping pace

  3. You don’t yet have a CMO in place but need to up your Marketing & Sales Game

  4. Your CAC:CLTV ratio is too high and you don’t know how to fix it

  5. You don’t understand the growth levers you need to pull to accelerate growth

  6. You need a clearer brand strategy and positioning to capture demand effectively

  7. You’re looking to expand your offering into new markets, verticals or geographies




Fractional CMO Benefits for Startups/SMEs


Cost-Effectiveness

Senior-level marketing/Sales expertise without the full-time salary burden


Strategic Guidance

Develop a winning marketing and sales plan


Execution & Scalability

Jump start Marketing Initiatives, processes, mentor teams for growth


Fresh Perspective

Challenge assumptions and identify new opportunities



Fractional CMO Benefits for MNCs


Market Specificity

Complex markets in SEA or facing certain headwinds


Change Management

Champion and implement new marketing and sales strategies


Project-Based Focus

Not disrupting existing structures or day to day operations


Cost-Effectiveness for Specialized Needs

 
 
 

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