1. CMO as a Service

Daniël Heerkens is an accomplished marketer with a rich professional history spanning over 15 years and diverse industries, including fintech, digital economy technologies, and fast-moving consumer goods (FMCG). Currently serving as Managing Partner at JH Growth Partners, Daniël specializes in providing Chief Marketing Officer (CMO) as-a-service solutions.

Previously, Daniël held the esteemed position of Global Marketing Director at Coda Payments, a rapidly ascending fintech unicorn recognized by the Financial Times as one of the fastest-growing companies in the APAC region. At Coda, he played a pivotal role in shaping the global marketplace for in-game currencies and content, catering to renowned digital economy brands such as Tencent, Garena, Tinder, and Activision Blizzard.

When should you hire a Fractional Executive in Growth?

Your Marketing & Sales team productivity is low or their efforts are not working together for maximum effect
You’re scaling-up but the growth tactics you used in the early stages are not keeping pace
You don’t yet have a CMO in place but need to up your Marketing & Sales Game
Your CAC:CLTV ratio is too high and you don’t know how to fix it
You don’t understand the growth levers you need to pull to accelerate growth
You need a clearer brand strategy and positioning to capture demand effectively
You’re looking to expand your offering into new markets, verticals or geographies